As any innovation in history, AI is a terrific instance of change that needs to be governed due to its deep disruptive impacts on people, economy, society, rights and freedoms. Its beneficial and adverse impact does not cover only innovative areas such as robotics, automated transactions, surveillance, but imbues all corners of our personal, social, economic, professional life. Along with big data, AI has become a central component of our daily life in many ways. Big data and AI share both hopes and concerns. Hopes for the entirely positive results they can bring to humankind and concerns over their disruptive potentials. AI solutions are fundamentally based on information: their collection, generation, understanding, and exploitation. AI solutions might unbalance the power relationships both within the production chain of AI and outside between those who can employ an AI solution (we use the term to refer together to both products and services) and those to whom the AI is aimed (such as end users, customers, data subjects, consumers, competitors, suppliers, etc.). AI involves structural changes captured by legal norms but that sometimes go beyond the existing legal framework transforming it as well. We thrive to make AI trustworthy for all stakeholders helping to define a balanced and human centric governance for AI.